Wigs & Specialty Hair Studio


Since 2000 and as Kingston's best kept secret, Trendsetter has been assisting clients with hard to manage hair and best fitted wigs. As Paulette best describes it "It is absolutely rewarding and exhilarating to experience the final outcome visually and in the client's persona when a hair solution has met its objective. The excitement, expression of gratitude and satisfaction completely validates the process. It sure makes all the hard work worthwhile."



Logo Design and Development
Logo Development

In tackling the rebranding of Trendsetter, especially the logo we had to take into consideration the domain itself that had been used since 2000. While the word clinic is used as a group meeting devoted to the analysis and solution of concrete problems or to the acquiring of specific skills or knowledge, the most commonly perceived notion of clinic is one of a hospital and patient care. We decided to keep the domain and clarify the message through the logo and tag line that Trendsetter is not a typical hair salon but rather a specialty one. Clients with hard to manage hair (like afro) and clients requiring a wig will find Trendsetter to provide both a physical solution and a persona one establishing a trend. We integrated blue and purple color for a font type that stands tall with the figure of a lady (Diva) inside the letter D. The tagline "Wigs & Specialty Hair Studio" clarifies that the word clinic in the domain name is not what it typically suggests. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic. Blue is a serene and calming color that represents intelligence and responsibility. Blue is cool and relaxing. Light baby blue is peaceful, while dark blue can signify depth and power.

Nov 2016
Web Design and Development, Domain Names, Email Setup, Web Hosting
Domain Name, Web Hosting, Email Setup, Web Development

Developed a fully scalable website that introduces Trendsetter's specialty hair services to the Kingston market. Natural Hair Care, Hair Extensions, Soft Curls, Relaxers, Texturizers, Colour, Hair Treatments, Hair Management Workshops, Wigs & Hair Prosthetics are all services explained on the website. A wig selection tool is also available for clients to select wigs of interest via a wishlist so that they can submit their preferences prior to setting up a consultation appointment.

Nov 2016
Trendsetter Facebook Page
Facebook Page Creation

Set up Facebook page to match the Trendsetter brand. The facebook page is managed by Trendsetter staff members.

Apr 2016
Trendsetter Videos
Video Development
Workshop Video

Developed a promotional video to announce the upcoming Hair Management Workshop
click here to view the video(s)

Nov 2021
I have been a client of Giter Media and Technology since 2011. Over the years, Chris and his team have managed and supported me with expert and quality service. The level of care and attention to detail to ensure customer satisfaction is quite admirable. Chris goes over and above and always willing to step up in ensuring the needs of my business are addressed professionally and consistently.
Paulette Guelph - Owner