POLYLIFT

Polyurethane Concrete Raising

Introduction

POLYLIFT is a family run business dedicated to offering professional, polyurethane concrete raising to the residential, commercial, and municipal markets. Concrete raising is a fantastic alternative to replacing your concrete, often times saving you over 50% of the cost of replacement. Some common projects that require raising, levelling and repairing concrete include: patios, front porches, driveways, sidewalks, garage & parking slabs, steps, and pool decks.

 

NEW BUSINESS - BRANDING

PROJECT TYPE Launch Date
Logo Design and Development
Logo Development

A two-color logo with three dots below the last letter "T". The dots represent the foam pushing up the remainder part "-" of the "T" which signifies the concrete raising that is brought up to level. We used two colors dark grey (representing the color of concrete) and blue-ish/cyan color. While cyan is associated with insight and rational thinking, professional uses of blue carry connotations of stability, wisdom, and serenity. In an attempt for double meaning, the use of blue on "LIFT" means stability once the concrete is raised..lifting is the solution. Since concrete raising is a fantastic alternative to replacing your concrete, often saving you over 50% of the cost of replacement and repair, the meaning of "rational" sets in.

Jul 2021
Business Card Design
Business Card

A simple two-sided horizontal (landscape) business card. On the front side, you find the logp on white background, with the domain settled perpendicularly on engineering graph paper at the edge of the card. The back left-half of the card contains the concrete lifting technician's information in white, resting on engineering graph paper as a background. The right-half contains the POLYLIFT logo (by itself) on white background.

Jul 2021
Web Design and Development, Domain Names, Email Setup, Web Hosting
Domain Name, Web Hosting, Email Setup, Web Development

Developed an informational website to announce and make people aware of polyurethane concrete raising. The non-invasive, economical, hassle-free alternative to concrete repair for residential, commercial, and municipal applications. Fix trip hazards, settled concrete, unsafe steps without demolition, destructive heavy equipment, and expensive messy concrete.

Jun 2021
POLYLIFT Facebook Page
Facebook Page Creation

Set up Facebook page to match the POLYLIFT brand. The facebook page is managed by POLYLIFT staff members.

Aug 2021
POLYLIFT Videos
Video Development
Informational Videos

Developed four videos for use on POLYLIFT's website and facebook page. The short demo video relays how PolyLift's concrete raising works (snippets of various long videos provided to us were utilised for this video). Developed three videos geared to the residential, commercial, and municipality markets. The intent was to convey ideas for polyurethane concrete raising applications for each market.
click here to view the video(s)

Aug 2021
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