The Electrical Doctor
The Electrical Doctor
Introduction
Fully Insured and Licensed Master Electrician, as well as an ECRA/ESA Electrical Contractor, The Electrical Doctor has the experience, resources, skillset, and manpower to safely handle your inquiry. Ken is also a participant, in good standing, of the Electrical Safety Authority’s “Approved Contractor Program”.
RE-BRANDING CAMPAIGN
Typically when you hear of an electrician you think of a thunderbolt and when you see a hard hat you think of a safety. When we set out to design this logo we knew it would be a challenge since the thunderbolt is used widely. Electricity within our home or any building envelope starts from the electrical panel. In developing the logo for The Electrical logo we took all this into consideration and finally created the concept. Back plate with a screw in each corner signifies a metallic electrical panel tag. Thunderbolt on top of the hardhat signifies safety, while the two symbols together are meant to symbolize an electrical contractor. Due to its pointy edges, the font was selected to complement the pointy edges of the thunderbolt.
Designed a two-sided, horizontal (landscape) business card with metallic background on both sides. Logo and credentials on the front, and services at the back. The catch phrase "you deserve a second opinion" was integrated on both sides.
Developed an informational website that is organized via fifteen key services. Each service is linked to carefully selected related pages so that the visitor is fully informed to ask the right questions and prepared to give answers on discussing a potential project.
Set up Facebook page to match the The Electrical Doctor brand. The facebook page is managed by The Electrical Doctor staff members.
Our first and ONLY van wrap design turned a white van into a moving billboard.
